LunarLab’s 2025 Annual Launch Report

Welcome to the 2025 LunarLab Annual Launch Report! We release this report every year with a goal to publicly hold ourselves accountable to our values of being inclusive, empathetic, collaborative, ethical, and empowering. The report is also required as part of being a Certified B Corp.

2025 LunarLab Company Highlights

2025 pushed us in new directions. The tech economy stayed unpredictable, but we got sharper about the work we take on and the clients we serve. From fintech to insurtech to eCommerce to nonprofits, every project stretched us in the best way.

The milestone we’re proudest of came in April, when we earned our Women-Owned Small Business (WOSB) certification. That opens the door to federal contracting projects with WOSB set-asides, a brand new arena for a women-founded studio like ours, and a big step toward the kind of mission-driven work we love.

We stuck by our values, too. Through our partnership with We Are Neutral, we maintained carbon neutrality for a third year running, offsetting 4.90 metric tons of CO2e. And we kept pouring back into our community with pro-bono mentoring, volunteer hours, and discounted work for nonprofits and fellow Certified B Corps.

This year we also took our values beyond our own walls. We wrote an op-ed, signed on to advocacy letters, and traveled to Washington, D.C. to support online safety and privacy for kids, R&D tax deductions for small businesses, IP law, app store competition, SNAP and Medicaid funding, and more.

As we head into our 5th year in 2026, there’s still plenty of uncertainty on the horizon. But our trajectory is set for adventure.

By the Numbers

In 2025 we designed products for funded startups, nonprofits, and established companies in fintech, AI, healthcare, childcare, and more. For the first time, most of our projects came from clients outside Birmingham.

26 projects completed – our projects were significantly bigger this year!
48% of projects for Birmingham-based clients
5.0 average client rating
56 days average project length

Community & Sustainability

Our B Corp commitments held steady in 2025. We donated 1% of profits, offset our carbon footprint for the third year in a row, and advocated in Montgomery and Washington, D.C. for the issues we care about.

1% of profits donated to charity
4.90 metric tons of CO2e offset
107.3 B Impact Score
5 public policy actions

Our Mission

We have been a Certified B Corp since November 2023, with a B Impact Score of 107.3. Our services include UX and UI design, product strategy, user research, project management, and web development.

Community is our strongest area. It includes a recognized Impact Business Model for our formal charitable giving commitment. Scores are from our November 2023 certification, our most recent verified assessment.

Community: 76.0
Governance: 18.2
Environment: 8.3
Customers: 4.6

As a mission-locked company, our governing documents protect our mission and require us to weigh the interests of all stakeholders in our decision-making. You can view our full B Impact profile on the B Corp Directory.

Client Feedback

Clients rated LunarLab 5.0 out of 5 in every category on Clutch in 2025. On Google, we maintained our overall 5-star rating with 29 total reviews. Our reviewers consistently mention our company values as one of the reasons they chose LunarLab.

What clients mentioned most:

On-time delivery and organized, transparent project management
Strategic thinking paired with strong design
Quick understanding of complex, technical domains
Values that align with theirs

Work Highlights

Most of our 2025 work centered on UX design and product strategy, from deciding what to build to delivering development-ready designs and design systems. For early-stage founders, including startups from Bronze Valley and Innovation Depot, we created branding, prototypes, and pitch decks.

We also ran audits, user research, workshops, and strategy consulting, built websites, and designed an economic development dashboard for Prosper. Our designers joined partner teams on longer engagements, including ongoing work with a global fintech company.

Here are some of the industries we supported this year:

Artificial intelligence and enterprise software
Fintech and wealth management
Insurtech
eCommerce
Charitable giving
Childcare
Economic development
Education and workforce training
Healthcare
Restaurant technology
Faith-based organizations
Nonprofits

Social Responsibility

We’re in this together.

As a Certified B Corp, community is at the heart of what we do. Each year we set goals to give back through charitable donations, volunteering, pro-bono mentoring, and discounted services.

Our pro-bono mentoring supports founders and early-career technologists, primarily women and people of color, who are starting a business or a career in tech. We do this at no charge because sharing knowledge and resources helps open doors for people who have historically been left out of tech.

In 2025, we continued to offer discounted prices to nonprofits and fellow Certified B Corps, as well as startups in partner accelerator programs.

1% of profits donated to charity
83 hours of pro-bono mentoring
165 volunteer hours
$6,567 in discounted services

This year, we supported the following organizations:

Policy Advocacy

As a small business and a Certified B Corp, we believe companies should use their voice for policies that strengthen workers, families, and communities.

Our priorities:

Protecting children from privacy violations and harmful content online
Small business support from critical government programs
Protecting federal funding for Medicaid and SNAP
Intellectual property protections for small business
Consumer confidence in online app marketplaces

Our policy actions in 2025:

Signed a letter urging Congress to reauthorize and fund the State Trade Expansion Program (STEP), organized by State International Development Organizations
Joined the App Association’s fly-in to Washington, D.C. (Global App Economy Conference), with a day of policy briefings and a day of congressional meetings
Published an op-ed by Elizabeth Anderson in Alabama Political Reporter supporting occupational licensing reform (SB138/HB238)
Signed the Responsible Business Initiative for Justice’s business letter supporting SB138
Joined Alabama Arise and 111 other organizations in a letter to Alabama’s congressional delegation urging them to protect Medicaid and SNAP

Thank you!

Thank you to our team, clients, partners, and vendors for your continued support! We couldn’t have done it without you. Here’s looking forward to an even stronger 2026.

In the meantime, let’s stay in touch! You can find us on social media at the links below.