Usability Research Services
Base your business decisions on insights, not intuitions.
Research Methods
LunarLab is a premier Birmingham, Alabama-based usability testing and usability research firm. We offer a broad range of UX design, UX research, and user research services to companies located in Birmingham and beyond. We have efficient remote processes that allow us to provide companies located anywhere in the world with streamlined and cost-effective user research services.
Whether you have a brand new idea to test, or a well-established product that could use some new life, gain a better understanding of your core user group with research. The earlier you research and understand your users’ needs, perspectives, and desires in their real-life context… the better, faster, and cheaper you can create an engaging product that they’ll love. LunarLab uses proven UX research methodologies to get real, constructive, effective feedback from your target user group. You’ll get unique insight into exactly what they want, so that you can create a product that will keep them coming back for more.
Discovery Research Services
Our agency provides discovery research services that lead to a deep understanding of your target audience. Our team has performed contextual research in nearly every space and many work environments. We conduct targeted research to help your team answer important product questions, and to create actionable insights to guide the development process. These include:
- Contextual inquiries
- User interviews
- User surveys
- Diary studies
Usability Testing
Through usability testing services, our team can determine how an existing product design meets user expectations. Our usability testing services are helpful in both the product discovery phase and during the UI design process. In discovery, we can determine what designs work well in their existing states.
Participants will use a product or functional prototype to perform tasks. Usability testing is helpful to gain an understanding of pain points—and clients are given feedback to better understand what works well and what doesn’t.
UX Assessment and Analytics
Effective product management involves looking at existing products to determine any obvious issues. Our UX assessment services will leverage proven processes to identify opportunities for improvement and to create a base level for its existing application.
Our team will review your existing data and create additional KPIs to compile relevant quality metrics. Through the continued collection and analysis of usability metrics, our clients can measure the impact of design changes.
UX Research Process
Every client has its own unique needs and challenges that require a customized approach to user research and usability testing. As one of the leading UX design companies in Birmingham, Alabama, we have established proven processes over many years that allow us to gather the data and insights needed to design great products.
Discovery & Understanding
Our design team is intent on limiting bias in the user research process. We will gather all the data we need to understand your company and clients—and by doing so, we can approach the design of your product with a complete picture.
Insights, Ideas, & Analysis
Once we have the required data, our design team will head back to our offices in Birmingham, Alabama to evaluate it. We will analyze and interpret the data using the latest analytical tools and technology so that we (and you!) stay as informed as possible.
Synthesize & Strategize
Our services will then shift to identifying patterns and trends in our data. By using the insights we gained during the data analysis phase, we’ll create a strategy to solve sources of user pain for a better user experience.
Ready to Learn More About Your Users?
Countless companies have benefitted from our UX design and user research services. If you are interested in discussing how our services can help improve your business by creating more value, contact our team today.