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Product Strategy Consulting Services

Great product strategy requires big picture thinking. We define the long-term vision of your product and create a roadmap for sustained success.

Product Strategy and Management

A comprehensive and informed product strategy serves as the foundation of a successful product. LunarLab is a Birmingham, Alabama-based product strategy & UX design consulting firm. Our team works with you to create custom strategies and ideas, eliminate wasteful spending, and ensure that your project is a success.

We will provide you with a clear picture of who your users are and what they want, what to build and when to build it, potential risk factors to watch out for, and a roadmap for success.

Illustration of a product roadmap

Product Roadmap

A great product roadmap helps you communicate goals and the “why” behind your product, so you know exactly what to build and when to build it. It will help you take a product from concept to reality, mapping the vision and direction for the entire project from start to finish.

illustration of product requirements

Product Requirements

A detailed product requirements document helps you define exactly what to build: what it will do, why it will do it, and how it will work. It will create a shared understanding between business and technical teams, and set the development team up for success.

illustration of customer insights

Customer Discovery Insights

Understand unique insights that will help shape the outcomes of the product. Insights are collected and analyzed, then integrated into the roadmap to ensure that you’re hitting all business goals and maintaining market alignment.

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illustration of product strategy outcomes

Product Management Outcomes

From brand new startups to established enterprise companies, our product managers and strategy consultants have helped businesses of all sizes meet their goals and achieve success. Stay on track, hit your metrics, and keep everyone on the same page with effective project management.

We’ve helped companies:

  • Achieve product-market fit
  • Decrease time to market
  • Improve product profitability
  • Decrease development cost & risk
  • Win against competitors

User-Focused Product Strategy Approach

What makes LunarLab different from any other design agency or development agency is our user-focused approach to developing product strategies. Our team will work with you to understand your business and the users that you serve, and then we’ll create a compelling and comprehensive product strategy that will improve the user experience and help grow your brand.

We strike a careful balance between engineering, innovative designs, and efficient management processes to provide our clients with a seamless experience. No matter where you are in your company journey, our talented team delivers outstanding products—on time and on budget—to ensure that all projects are a success. 

Product Strategy and the Design Process

Product strategy encompasses several core considerations, including:

  • Assessing and understanding the competition
  • Determining product pricing
  • Researching the target market
  • Creating a roadmap for product launch and beyond

LunarLab employs a systematic and proven approach to the design and planning processes, including the allocation of all necessary resources and integration of core members of our team. In addition to getting to know you on a personal level, we create logical strategies and processes that set you and your product up for success.

Ready to Take Your Product to the Next Level?

To learn more about our UX design or product strategy consulting services, or to discuss how our firm can help take your product design to the next level, contact a member of our team today.

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