Photo of Kelli Lucas and Elizabeth Anderson looking at a laptop

We solve product problems and team problems., and customer problems., and design problems., and usability problems., and business problems.

We are a product strategy and design studio turning your biggest challenges into your proudest achievements.
Photo of Kelli Lucas and Elizabeth Anderson looking at a laptop
illustrated astronaut flying on a rocket ship waving a flag with the LunarLab logo

Product Strategy and Design that saves time and money.

Our product strategies support business goals and meet customer needs. Our designs execute those strategies with modern visuals and a seamless, intuitive experience.

  • Wireframes
  • Journey Maps
  • High Fidelity Mockups
  • Prototypes
  • Design Systems
  • Website Design
  • Product Design
  • Pitch Deck Design

Improve your product, business, and brand by getting to know your community. The earlier you start researching and understanding your users’ needs, perspectives, audiences, and motivations, the sooner you can create an engaging product that they’ll love—plus, the process will be more cost-effective and impactful for an overall better result.

A great product strategy tells the full story of why, what, and how. It explains why your product matters to your users, what you aim to build and accomplish, and how you will do it. Using big picture thinking, we define the long-term vision of your product and help you set a roadmap for sustained success.

Create custom strategies and ideas, eliminate wasteful spending, and ensure that your project is a success. We will provide you with a clear picture of who your users are and what they want, what to build and when to build it, potential risk factors to watch out for, and a roadmap for success.

Building great products is hard, and it requires dedicated effort to manage a team as they meet the challenge of staying within scope, budget, deadline, and quality goals. Whether your project is brand new, already moving, or has fallen off the rails, LunarLab can be your personal “mission control” to stay on track.

Testimonials

Why choose LunarLab?

We’re invested in helping our clients save and make money. We help businesses decrease risk, increase ROI and make the software build process as efficient as possible. Our advice isn’t templated. We make strategic, individualized recommendations based on your business, market, and user needs.
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Design

You want a clean, modern design and an intuitive product experience.

Team Alignment

Your team needs fresh ideas, a plan and agreement.

Strategy

Something isn’t working and you need a plan to fix it.

Planning

Your dev team needs an efficient and cost-effective roadmap to build.

…or maybe you just need a beautiful and seamless digital product. That’s what we do.

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Who we've helped

At LunarLab, we believe that UX Design & Product Strategy aren’t one-size-fits-all: they should be customized to your organization’s specific needs and goals. Whether you’re an innovative startup, a growth-driven enterprise, a B2B service provider, or a forward-thinking government entity, we can help you to achieve your biggest goals.

Startups

We work with all startup stages, industries, and investment cycles. Our UI/UX design capabilities don’t stop at mobile apps, web applications, or multi-platform digital experiences; our experienced team can also help startups secure funding, acquire and retain users, and meet their business goals.

Businesses

From small business to mid-sized industry to enterprise corporations, we can help transform your platforms into delightful, consumer-grade experiences that people love using. By harnessing the power of research and data, we’ll help you uncover insights that improve retention rates and boost business KPIs. Our work has an immediate, substantial, and sustained impact on your bottom line—which means we won’t rest until it’s exactly right.

Partners

We believe in collaboration because the best work stems from a constant exchange of knowledge and experience. This is why we partner with many businesses—such as VCs, accelerators, incubators, custom development agencies, and branding or digital marketing agencies—to help them save time and money by providing world-class design services.

Government

We specialize in transforming complex legacy systems into modern, secure, and user-centric digital platforms. Our work reduces development costs, accelerates project timelines, and enhances operational efficiency, all while minimizing risk. With proven experience and a dedication to innovation, LunarLab helps government agencies deliver better public services through seamless digital transformation. Partner with us to confidently navigate the shift to the digital age while staying on time, on budget, and mission-focused.

UEI: DYD6UCKMMD83

NAICS Codes: 541512, 541511, 541519, 541618, 541430, 541611, 541720, 541910, 611430

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Our mission

LunarLab was founded in Birmingham, Alabama, by a team that is passionate about bringing great products to life and empowering others to achieve their wildest dreams. One of life’s greatest joys is helping others to become successful, and we want to use our expertise to bring opportunities to others.  

As a women-founded business, LunarLab is deeply committed to supporting entrepreneurs, business owners, and product users from all walks of life… from every race, ethnicity, gender identity, sexual orientation, ability, age, or socioeconomic status. LunarLab is a space for everyone!

Get in touch

Move beyond building features and start designing the right product with the right strategy.