FoundHer
FoundHer’s mission is to connect consumers, angel investment groups, and procurement specialists with women-owned businesses using advanced AI and geo-mapping technology. They enhance local business discovery and promote curated connectivity, driving mutual growth and fostering an inclusive economy.
Project Details
Company Type
Startup
Industry
Technology, FemTech
Product Type
Responsive Web App
Services
UX Design, UI Design, Product Strategy Workshop, Branding
Deliverables
Logo, Brand Guide, Wireframes, High Fidelity Designs, Design System
Design and Product Strategy Workshop
We kickstarted the project with a product design & strategy workshop, where we identified the key goals and outcomes of the project:
- Create a visual identity that is bold, modern, and empowering
- Design a comprehensive MVP that’s built to scale
- Provide a robust set of designs that will enable accurate development estimations
- Revolutionize how consumers, procurement specialists, and funding networks can identify and connect with women-owned businesses within their communities
Design Phase
We created a beautiful brand for FoundHer that balances a modern, clean look with a bold color palette.
For the web app, we wanted to emphasize the individual business profiles, and make it super easy to discover find new businesses with useful filters like location, industry, NAICs codes, and keywords. On the individual business profiles, we designed a “What we’re looking for” section on the profile to highlight ways to best support that business.
We also provided ways for businesses to find and save RFPs, track their progress, and find & track grant opportunities.
