Fundrage

Fundrage is a Google Chrome plugin that follows along as you read the news and channels your anger into action. See something that enrages you? Click the Fundrage icon and donate to a nonprofit that works on that issue! Don’t get mad, get giving.

Product Details

Company Type

Startup

Product Type

Google Chrome extension

Services

Product Strategy, Product Management, Inclusive Design, User Research, Discovery Workshop

Deliverables

Product Roadmap recommendations, Quantitative and Qualitative Research Findings

Problem Statement & Objective

Fundrage approached LunarLab for some help with early product validation. With any software build, it’s vital to understand as much about your potential target audience as possible. With the right questions and research methods, you can save vital time and budget building software, while also ensuring that what you are building is usable, valuable, and functional. To help Fundrage build the best product possible, we wanted to help them answer a few outstanding questions they had about exactly what they should build, and how it should function. For research to be effective, the goals of the research have to be clearly defined. During our discovery workshop, we identified three major questions Fundrage needed answering:

Discover which sign up methods should be prioritized for the first software release
Identify which payment methods people would most likely use
Evaluate whether Fundrage should offer one-time or recurring donations

With our goals defined, we began our research.

Research

We believe in utilizing both quantitative and qualitative methods to best understand user behavior. We recruited 251 participants for our unmoderated research and 4 participants for our moderated research. In order to ensure participants fit Fundrage’s target audience, we ran them through pre-screening questions. We then created three separate prototypes to test, each with a distinct goal.

Research Findings

Through our research, we found the majority of moderated participants chose Apple Pay or PayPal for convenience, followed by credit card as the least popular method. We also discovered that the average donation amount was $25, which helped validate Fundrage’s default giving amount. 100% of moderated survey participants and  68% of unmoderated survey participants chose the one-time donation method instead of a recurring monthly amount citing concerns over having another recurring debt. Overall, users preferred to be in control of their donations. The last major area in question was the sign up method. 50% of people chose to sign up for a Fundrage account using Google, citing their seamless sign up process, followed by 25% each for Facebook and email, respectively. In addition to these findings, we also heard some insightful ideas from their target audience. Through this research, we were able to validate their initial product strategy and provide them with a roadmap of future enhancements and feature ideas for their product.

"If I know more about the nonprofits, that would be nice - a link to that org to find out more before I donate. That would be my main suggestion. Seems like a good tool."

Participant #3