Givemo
Company Type
Startup
Industry
Technology, Nonprofit
Product Type
Mobile App
Services
Branding, UX Design, UI Design, Product Strategy Workshop
Deliverables
Brand Kit, High Fidelity Designs, Design System, Interactive Prototype, Custom Animation
Givemo revolutionizes how people engage with charitable giving by providing a seamless, transparent, and personalized experience for managing recurring donations. This app will cater to socially conscious individuals who value convenience, transparency, and impact tracking when donating to their favorite causes. By combining features like real-time impact reporting, flexible donation plans, gamification, and social engagement, the app will stand out in the competitive landscape of donation platforms.
The app generates revenue through transaction fees, premium subscription services for donors and charities, corporate partnerships, and data-driven insights. Their mission is to make giving simple, transparent, and rewarding while providing nonprofits with innovative tools to engage their donor base.
We had a fantastic experience working with this team. They brought a thoughtful, well-structured process to our mobile app project and delivered exactly what we needed—on time and with great attention to detail. Personable, responsive, and easy to collaborate with throughout. Highly recommend if you’re looking for a design partner who truly delivers.
Craig Brace, Founder | TechNeed & Givemo
Branding Concepts
Givemo wanted a modern, approachable, casual, friendly, and bold brand. We provided several initial concepts that brought their goals and aspirations to life. We tested out bold color palettes, more We explored bold color palettes, more traditional colors and imagery, along with a retro vibe, ultimately landing on friendly, retro font with a modern color palette.
Mobile app design
There are a lot of competitors in the charitable giving space, but Give-Mo could differentiate by focusing on recurring donations, personalized matching, and impact tracking to offer long-term engagement rather than one-off donations.
- Real-Time Impact Reporting: Most donation platforms don’t provide real-time impact feedback. By giving donors live updates on their contributions’ effects, we enhance trust and engagement.
- Gamification & Social Sharing: Many donation apps lack gamification elements. By introducing features like badges, milestones, donation challenges, and social sharing, the app creates a fun, engaging experience that encourages frequent donations.
- AI-Powered Charity Matching: The app will stand out with an intelligent algorithm that matches users with the best-fit charities based on their values, interests, and previous donation patterns. This personalization keeps users engaged and encourages ongoing contributions.
- Subscription Flexibility: Unlike many donation platforms, this app will give users full control over their recurring donations. They can easily adjust, pause, or change donation amounts, leading to higher donor retention.
- Partnerships & White-Label Solutions: Many existing platforms don’t offer white-label versions or corporate giving solutions. By providing tailored versions of the app for businesses, we tap into an underserved market of corporate social responsibility programs.
- Public View of Donations: Users can choose to share their charitable contributions into a global feed, either by username or anonymously.
- Donor-Advised Funds & Tax Benefits (Fidelity Charitable): Unique to Fidelity, offering tax advantages and flexibility in giving.
- Recurring Donations (GiveSmart, Funraise, Patreon, Classy): Encourages long-term support by allowing easy setup for recurring contributions.
Givemo came to us with an early design concept, but wanted to take their idea to the next level. With our new brand ready, it was time to start designing their new mobile app. We focused on habit-building, gamification, and showcasing impact metrics for the giver.
