Moxi
Moxi is a local Birmingham, Alabama startup that is disrupting the childcare industry by offering a flexible solution that benefits both families and childcare centers. Their responsive web app enables families to release their unused daycare days, which are then made available as day passes to Moxi members. This innovative approach benefits working parents by providing flexibility but also compensates the families for releasing their days and boosts the revenue of childcare centers.
“The LunarLab team helped take my business to the next level! They were a strategic thought partner for me in the early days of my business and that was incredibly valuable for me as a one person team. They have continued to be a cheerleader for us, and I will absolutely use them again.“
Cori Fain-Forrest, CEO at Moxi
Project Details
Company Type
Startup
Industry
Technology, FamTech
Product Type
Responsive Web App
Services
UX Design, UI Design, Product Strategy Workshop
Deliverables
Wireframes, High Fidelity Designs, Design System, Interactive Prototype
Design and Product Strategy Workshop
We kickstarted the project with a product design & strategy workshop, where we identified the key goals and outcomes of the project:
- Intuitive, user-friendly flow the allows families to book childcare with minimal effort
- Build trust with Moxi families
- Prevent childcare deserts
- Increase revenue for childcare centers
- Design a fun and joyful experience
- Design a scalable MVP that minimizes manual effort and operational costs
Two-sided Marketplace Considerations
Products that have a two-sided marketplace are tricky. In this case, we had a three-sided marketplace to consider.
- Releasing Families: These are the families who have full-time daycare arranged with a childcare center. Childcare centers typically require a full-year contract, where you pay a specific amount every month, whether you use those days or not. Have a weeklong vacation planned? Too bad – you’re still paying for your daycare slot.
- Moxi Families: These are the families who are looking for childcare but do not have a full-time arrangement in place. The lack of available options leaves families in a pinch when they don’t have anyone to watch their children – forcing parents to skip important events like doctor’s appointments, job interviews, etc.
- Childcare centers: Daycares are struggling. According to CNN, “Nationwide, more than 70,000 child care programs are projected to close, and about 3.2 million children could lose their spots due to the end of the child care stabilization grant program on September 30, according to an analysis by The Century Foundation.” Moxi provides a crucial revenue stream to help struggling centers stay afloat.
Conclusion
Designing an app to be intuitive and user friendly for three distinct demographics is challenging but not impossible. For our MVP design, we provided a quick and easy sign up process for Moxi families. We allowed families to book multiple days and times, for multiple children, in a single checkout process. We also spent extra time and effort ensuring that the process of releasing unused days could be done in just a few clicks. Interested in learning more about Moxi? Learn how Moxi’s founder Cori Fain Forrest is revolutionizing childcare or sign up for Moxi.
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