Pay4Me

Pay4Me helps international students make important payments cheaper, more securely, simply, and in under 24 hours. Pay4Me is the fastest and easiest way for international students to pay tuition, SEVIS, and WES fees, send global transfers, bank, and build credit—all in one place.

Through our partnership with Bronze Valley Investment Accelerator, we were able to help Pay4Me improve their landing page and increase conversions.

We enjoyed working with the team at LunarLab! Timely updates and quality deliverables.
Sunday Paul Adah, CEO at Pay4Me

Project Details

Company Type

Startup

Industry

Fintech

Product Type

Website

Services

UX Design, UI Design, Product Strategy Workshop

Deliverables

Wireframes, High Fidelity Designs

Improving website conversions

Pay4Me had an existing website but it wasn’t converting visitors very well. Conversions for Pay4Me meant people downloading the mobile app and sending their first international payment. Our focus for this project was specifically improving the website. Through our workshop and subsequent landing page audit, we identified several pain points and opportunities for improvement, including the following:

Include more social proof to build trust
Highlight other services Pay4Me offers
Provide a way for visitors to calculate their payment costs prior to downloading
Introduce impact metrics to establish credibility
Improve overall storytelling to better explain the benefits of Pay4Me

We introduced several new sections to their landing page, including a payment calculator, a section that details various financial services provided, a partnership logo section highlighting prominent institutions like Stanford, and improved copy throughout the page. By building trust with visitors at every step on the landing page, we’re decreasing the unknowns, building trust, and showcasing all of the amazing benefits of platforms like Pay4Me.