Elizabeth Anderson, Author at LunarLab

Banner with a haunted house. Text reads: "Haunted UX: Dark Patterns and Scary Designs to Avoid" by Elizabeth Anderson

Haunted UX: Dark Patterns & Scary Designs to Avoid

Learn how to improve customer acquisition, retention, and user satisfaction by avoiding dark patterns in your app's UX design.

Banner with someone writing feedback while beta testing a mobile app. Text reads: "Tips and tricks for successful beta testing" by Elizabeth Anderson

Tips & Tricks for Successful Beta Testing

Running a great beta test can boost your product's growth, revenue, and user retention as soon as you launch.

MVP or Prototype: Which is right for your app?

MVP or Prototype: Which is right for your startup?

Meet LunarLab’s Founders: Kelli Lucas

Get to know one of LunarLab's founders, Kelli Lucas

Meet LunarLab’s Founders: Elizabeth Anderson

Get to know one of LunarLab's founders, Elizabeth Anderson

5 Simple Changes to Create a More Inclusive Experience

5 small things that everyone can do to create a more inclusive world today... whether you're building an app or just using the internet in your day-to-day life.

Top 5 reasons you can’t afford to skip user research

Top 5 reasons you can't afford to skip user research“Don’t find customers for your products, find products for your customers.” - Seth Godin, entrepreneur and best-selling author The best products and…

LunarLab interview with startup investor Fran Hauser

LunarLab interview with startup investor Fran Hauser Fran Hauser on startup success and women supporting women at work Fran Hauser is an investor, startup advisor, and author of the bestselling…

What is discovery, and why does my product need it?

Product discovery sessions are your secret weapon for project success. Learn how discovery reduces risk while saving you time and money.

What’s the difference between an alert and a notification?

Alerts and notifications are used in many mobile and web apps, but the terminology can be tricky. When you're designing a new product, understanding the nuanced differences can help you to determine which one is right for you.