LunarLab Benefit LLC Achieves Women-Owned Small Business (WOSB) Certification
BIRMINGHAM, AL — June 16, 2025 — LunarLab Benefit LLC, a product strategy and UX design studio headquartered in Birmingham, Alabama, is proud to announce its official certification as a Women-Owned Small Business (WOSB) by the U.S. Small Business Administration (SBA). This designation recognizes LunarLab as a majority woman-owned, operated, and controlled business, expanding access to federal contracts and supplier diversity opportunities.
Founded by CEO Elizabeth Anderson and Chief Design Officer Kelli Lucas, LunarLab is known for designing inclusive, human-centered digital products for startups, corporations, and government agencies. The WOSB certification marks a major milestone for the company and reinforces its long-standing commitment to diversity, equity, and inclusion (DEI) – both internally and through its work.
“This certification isn’t just a badge; it’s a gateway to opportunity,” said Elizabeth Anderson, CEO and Co-Founder of LunarLab. “It creates more room at the table for women founders and design leaders like us, and we’re ready to put it to good use. From supporting underrepresented entrepreneurs to modernizing public services, we’re here to make meaningful, measurable impact through exceptional design.”
As a Certified B Corporation, LunarLab’s DEI commitments are deeply embedded in its values and practices. From equitable hiring to inclusive design, the company is actively working to close systemic gaps in technology and business. This new certification aligns with that mission by increasing visibility and contracting opportunities for women-led teams in industries where they remain underrepresented.
The WOSB certification also opens the door to federal, state, and enterprise partnerships that prioritize supplier diversity – ensuring that LunarLab can continue delivering strategic, inclusive design solutions at scale.
About LunarLab
LunarLab is a benefit corporation specializing in UX design, product strategy, and research. Based in Birmingham, Alabama, the agency helps companies of all sizes and in all industries – from early-stage startups to enterprise organizations – design digital products that are accessible, scalable, and human-centered. As a Certified B Corp and now an SBA-certified Women-Owned Small Business, LunarLab is proud to combine purpose and performance for clients across the private and public sectors.
