Fundrage
Product Details
Company Type
Startup
Product Type
Google Chrome extension
Services
Product Strategy, Product Management, Inclusive Design, User Research, Discovery Workshop
Deliverables
Product Roadmap recommendations, Quantitative and Qualitative Research Findings
Problem Statement & Objective
Fundrage approached LunarLab for some help with early product validation. With any software build, it’s vital to understand as much about your potential target audience as possible. With the right questions and research methods, you can save vital time and budget building software, while also ensuring that what you are building is usable, valuable, and functional. To help Fundrage build the best product possible, we wanted to help them answer a few outstanding questions they had about exactly what they should build, and how it should function. For research to be effective, the goals of the research have to be clearly defined. During our discovery workshop, we identified three major questions Fundrage needed answering:
- Discover which sign up methods should be prioritized for the first software release
- Identify which payment methods people would most likely use
- Evaluate whether Fundrage should offer one-time or recurring donations
With our goals defined, we began our research.
Research
We believe in utilizing both quantitative and qualitative methods to best understand user behavior. We recruited 251 participants for our unmoderated research and 4 participants for our moderated research. In order to ensure participants fit Fundrage’s target audience, we ran them through pre-screening questions. We then created three separate prototypes to test, each with a distinct goal.
Research Findings
