Prep Intel
Company Type
Startup
Industry
Education
Product Type
Web app
Services
UX Design, UI Design, Product Strategy Workshop
Deliverables
Wireframes, Interactive Wireframe Prototype
When it comes to higher education, utilizing tech is a great way to supercharge a prospective student’s experience. This is also true of schools wanting to publicly display themselves in the best way. In our engagement with Prep Intel, we brainstormed and designed an intuitive SaaS platform designed to overhaul the traditional college recruitment process and digitally enable them to showcase their school in a way that has never been done before. By using real-time data not previously available to them, plus a platform that is designed with its users in mind, Prep Intel is ready to shake up the college recruitment process.
Discovery
Our main goal was to design an intuitive and easy-to-understand platform that could revolutionize the college admissions process. There were several important pain points that were identified. First, College Administrators are largely forced to wait until the school year is over to have insights on enrollment trends. There is typically no systematic approach to managing prospective students. The school might have a website, but there is often no interactive way to manage a school’s online profile, including affiliations, amenities, and courses. The platform we designed needed to address these core pain points to elevate the college admission admin’s experience bringing in new prospects.
Design
We designed and prototyped features that aligned directly with the highlighted problems.
The streamlined onboarding experience introduces users to the platform with clear language guiding them where to go next. This simplified onboarding experience helps users to have a positive first experience on the platform, making sure that it is easy to understand and use, even for a first-time user.
The dashboard enables college admins to quickly digest key performance metrics. Because of the greater transparency into the schools recruiting efforts, it saves time and effort required to understand where the schools’ recruiting efforts are being spent, and what type of return they are seeing.
The recruits page helps the college admin keep track of interested parties, streamlining communication with prospective students. This unique ability helps a college admin make sure no prospective student goes unnoticed.
Individual profiles, permissions, and notifications ensure that users have everything they need to succeed in bringing interested students into the school, gives a customized and streamlined experience, and keeps them up to date on what is going on in their network.
Outcomes
This project has been a great success! Using the insights we learned from our workshops, we were able to design an interactive prototype that has enabled our client to be accepted to a prestigious startup incubator at Built in Tulsa Techstars! We are excited to see what the Prep Intel team can do as they continue to bridge the gap between colleges and prospective students.