One of the common mistakes beginner designers and inexperienced product development teams make is to confuse themselves with the end user. They often assume that…
User-centered design is essential to designing good digital products. But, in order to do so, we have to talk about psychology. (What? Psychology? Surely not.)…
Data-driven design is all the rage these days. Companies everywhere are utilizing big data to make decisions for their products every single day. But, big…
If you are considering building a product, are wondering if your product follows good design practices, or you find yourself wondering "what is good product…
“Don’t find customers for your products, find products for your customers.” - Seth Godin, entrepreneur and best-selling author The best products and apps out there…
Design is all about assumptions. Design, inherently, makes assumptions. Design can be inclusive or exclusive of the humans interacting with it. When you look at…